Experience Vision

Reinventing the In-Store Customer Experience
How can we engage customers in-store in a world where the shopping experience needs constant reinvention? Decathlon has taken on this challenge by offering unique, interactive experiences, especially for technical equipment. Customers want to test and understand products before purchasing, but spatial limitations and demonstration constraints in stores have so far reduced the level of interaction. So, how can these limitations be overcome? Dive into the World of Sports with Mixed Reality To meet these expectations, Decathlon has integrated mixed reality (MR) into some of its stores. Through this technology, customers can immerse themselves in the sporting world of their dreams, virtually test equipment, and explore products as if they were really there. Imagine the sensation: for scooters, a simulated "ride" through urban environments or on rugged trails allows customers to experience the handling, comfort, and speed—all without leaving the store. This innovation transforms the in-store experience into an exciting, surprising adventure, creating an unforgettable connection with the essence of sport. An Experience that Inspires Confidence and Loyalty The integration of MR in stores has significantly boosted customer engagement and Decathlon’s performance. Stores equipped with this technology have seen a 20% increase in technical equipment sales and a 10% decrease in returns, as customers are better informed and more confident in their choices. This success demonstrates the potential of MR to enrich in-store experiences and positions Decathlon as a leader in sports retail innovation. Come experience this innovation firsthand with X and Y from Decathlon on February 6th at the Grand Rex—an encounter that could change everything! "At Decathlon, we believe innovation should serve the customer experience, making every store visit as immersive as it is unforgettable."

Decathlon

Experience Sports Differently and Enhance Your Shopping Journey with Immersive Technologies!

Reinventing the In-Store Customer Experience
Read the article

Lapz

Buckle Up, F1 in Mixed Reality Shifts into High Gear!

Feel the F1 Thrill Without Leaving Your Seat
Read the article

SNCF

Training Its Employees Through VR

Immersive Innovation at the Heart of SNCF Training
Read the article

360° Surgery

Dr. Nataf Opens His Operating Room to the World Through Virtual Teleportation

A Challenge: Sharing the Art of Surgery Across Borders
Read the article

Jewelry Cambour

When yesterday's craftsmanship shapes tomorrow's talents 

Cambour revolutionizes skill transmission in jewelry-making.
Read the article 
,