A New Era of Immersive Shopping with DECATHLON
The result of several months of in-house development by dedicated teams, the newly reimagined DECATHLON app for the Apple Vision Pro will allow customers to explore the company's latest innovations and purchase their favorite sports items. The app will offer a selection of outdoor and cycling products designed to support outdoor adventures.
Providing DECATHLON customers with an immersive shopping journey, this new app will enable them to view—particularly in 3D within their personal environment—select, and purchase new DECATHLON products, while also discovering the stories behind each item. All of this in just a glance.
With the ambition of supporting people in their sporting activities, DECATHLON is creating an increasingly immersive customer experience for daily users, occasional participants, and elite athletes alike. Investing in new platforms like the Apple Vision Pro will allow customers to experience the DECATHLON world in a completely new way, both at home and in-store. This app represents the first step in DECATHLON’s commitment to bringing customers into a new world of possibilities.
Barbara Martin Coppola, CEO of DECATHLON, states: "We are thrilled to offer our customers such a unique and immersive experience on the Apple Vision Pro. This app is a new example of our teammates’ incredible commitment to design and technology worldwide. We are taking one step further in our goal to innovate in the modern sports industry. Customers can immerse themselves inside our tents or explore our latest bikes in 3D from their homes—a revolution in the shopping experience. The journey ahead promises to be exceptional as we continue to support people in their sports experiences in new and exciting ways."
Available in the United States from February 2, the app continue to be updated regularly.
Experience Decathlon's Vision :
Come experience this innovation firsthand with Baptiste Dajon from Decathlon on February 6th at the Grand Rex !
